PELAKSANAAN KONSEP CREATING SHARED VALUE (CSV) PADA PROGRAM PENGEMBANGAN BUDIDAYA HORTIKULTURA ORGANIK PT PLN (PERSERO) UNIT INDUK TRANSMISI JAWA BAGIAN TENGAH

Abstract

Creating Shared Value (CSV) is an innovative concept for

implementing a company's CSR or TJSL program through business strategies

and efforts to minimize social problems in society which are integrated into a

strategy for sharing beneficial values. PT PLN (Persero) Central Java

Transmission Main Unit has transmission assets that pass through residential

areas. The company's business sustainability is carried out through the

Environmental Social Responsibility (TJSL) program strategy which focuses on

improving the welfare of the community around transmission assets to

strengthen local clusters in creating value for mutual benefit. The focus of this

research is to obtain an in-depth description of the implementation of the CSV

Concept in the PT PLN (Persero) Central Java Transmission Main Unit's Organic

Horticulture Cultivation Development Program with the aim of describing: 1)

Characteristics of informants; 2) Business value; 3) Social value; 4) Supporting

Factors; and 5) Inhibiting factors. This research uses a qualitative descriptive

method using primary and secondary data sources. The informants in this

research are parties directly involved in implementing the program, namely the

TJSL Manajer of PT PLN (Persero) Central Java Transmission Main Unit,

Program Management Consultant CSR Filantra, and several administrators

from the beneficiaries of the Mekarsari Farmers Group 4. Data collection

techniques in This research uses in-depth interviews, participant observation,

and documentation studies. The results of the research show that the

implementation of the CSV Concept in the PT PLN (Persero) Central Java

Transmission Main Unit's Organic Horticulture Cultivation Development

Program has fulfilled several aspects of business value and social value, but

there are still obstacles to optimizing future program development so that it

can maximize the sharing of beneficial values. can be felt by both parties.

Researchers formulate proposals for the Empowered Farmers program as

recommendations from the results of the research carried out.

Abstrak: Creating Shared Value (CSV) merupakan konsep pe