KEBERLANJUTAN ORGANISASI PELAYANAN SOSIAL MELALUI DUKUNGAN PEMANFAATAN PLATFORM CROWDFUNDING DI DOMPET DHUAFA

Abstract

Indonesia is currently facing the era of the industrial revolution 4.0

where technology, information and communication can be accessed easily,

quickly and broadly. In various activities of daily life, the use of high-tech

equipment is a necessity and cannot be avoided. The current situation requires

social service organizations to make changes both in terms of program

management factors and in terms of social service management so that the

sustainability of the organization is maintained. In the current era of

technology and information development, social media or crowdfunding

platforms are the best alternative choices for raising funds for organizational

development.The research was conducted on the Dompet Dhuafa crowdfunding

platform, using a descriptive qualitative research method which in this study

used interview and observation techniques, as well as data collection. This

research has a formulation of the problem, namely how the process of

organizational sustainability in Dompet Dhuafa and the impact of using

crowdfunding for Dompet Dhuafa. The results of the study explain that the use

of crowdfunding platforms can be a solution to increase financing for social

service organizations that require large amounts of funds. In addition,

crowdfunding can also help increase community participation in social

activities and provide opportunities for the community to contribute to solving

social problems. Although the use of crowdfunding can be a source of funding

for organizational activities, it is not the only factor that determines the

sustainability of the organization. There are many determinants of

organizational sustainability such as good and efficient management, visionary

leadership, and organizational ability to adapt to changes in the social,

economic and political environment