JARINGAN SOSIAL PENGRAJIN KERAMIK DI DESA ANJUN, KECAMATAN PLERED, KABUPATEN PURWAKARTA

Abstract

Social network is a specific type of network constructed by social

relationship. Based on social relationship purpose, social network is classified

into interest, sentiment, and power social network. This research aimed to

describe social network of ceramic craft man based on interest, sentiment, and

power. Thisstudy used quantitative approach and descriptive method by giving

questionnaires to respondents and doing document study. Respondents

amounted to 44 people obtained by employing simple random sampling.

Validity test was content validity. Reliability test was Alpha Cronbach with

computer program. Data analysis technique was descriptive statistic. Research

results indicated that interest social network involving relationship,

cooperation, interaction, communication, reciprocal relationship included in

strong category. Sentiment social network covering relationship, cooperation,

interaction, communication, reciprocal relationship included in highly strong

category. Power social network comprising relationship, cooperation,

interaction, communication, reciprocal relationship included in less strong

category. However, power social network aspect had lowest scores related to

reciprocal relationship between respondents with state government and this

included in less strong category. Accordingly, power social network needs to be

strengthened.