MANAJEMEN PKH SHOP KELUARGA PENERIMA MANFAAT PROGRAM KELUARGA HARAPAN (STUDI KASUS PKH SHOP KECAMATAN CIAMIS) DI KECAMATAN CIAMIS

Abstract

: Management is a central element to ensure the effectiveness of social

programs and services in achieving predetermined goals, which includes

aspects of planning, organizing, mobilizing and controlling. This research aims

to provide an overview of the management of the PKH Shop program in Ciamis

District, including: (1) PKH Shop profile in Ciamis District, (2) planning the PKH

Shop program, (3) organizing the PKH Shop program, (4) mobilizing the PKH

Shop program, and (5) control of the PKH Shop program. This research uses a

qualitative method with a case study approach, utilizing primary and

secondary data. A purposive sampling technique was applied to select eleven

(11) informants consisting of PKH Shop team members, Ciamis District PKH

Social Assistants, KPM, and PKH Shop program customers. Data collection was

carried out through in-depth interviews, observation and documentation

studies. The research results show that: 1) Planning which includes objectives,

formation, finance, human resources and location has been implemented well

without significant obstacles. 2) Organization which includes organizational

structure, division of tasks, decision making and coordination has been

implemented well even though there are deficiencies in the organizational

structure with the absence of effective division of tasks between sub-district

assistants. 3) Mobilization, which includes communication, motivation,

leadership and employee development, has gone quite well even though there is

a lack of leadership among Ciamis District social assistants and limited

employee development. 4) Control which includes setting performance

standards, monitoring and handling deviations has been implemented

efficiently. Based on the results of this research, researchers propose a Creative

PKH Shop program (PRESTATIF) which includes the formation of management

between PKH social assistants in Ciamis District and entrepreneurship training

to improve the performance and effectiveness of the program.