Implementasi Triple Bottom Line Dalam Program Tanggung Jawab Sosial Lingkungan Pt. Accor Asia Pacific (Aapc) Indonesia Di Yayasan Peduli Tunas Bangsa Jakarta

Abstract

Companies in running their business must pay attention to social welfare and the surrounding environment. Corporate Social Responsibility (CSR) is a form of corporate responsibility to the community for the impact caused by company activities. The implementation of CSR is then developed in the form of three basic pillars. This research was conducted to determine the implementation of the Triple Bottom Line concept (people, planet, profit) by the foundation at ATFAC studio Jakarta. This research uses a qualitative approach with descriptive analysis methods. Data collection using participation observation techniques, in depth interviews, and documentation studies. The determination of informants in this study used purposive sampling techniques. The results of this study show that the company through the foundation has run the element of profit by developing the productivity of stakeholders involved, implementing cost efficiency in various sectors, paying attention to the elements of fair trade and etchical trade and successfully creating a good image for the company and the hotel under it. The people element is carried out in the form of knowledge transfer through the involvement of stakeholders and hotel employees, community care, and hotel customer involvement, but has not involved the parents of foster children. The planetary element is formed through efforts to instill awareness of protecting the environment in foster children and energy saving run by hotels. The company through Yayasan Peduli Tunas Bangsa has also paid attention to the paradigm of CSR program results, namely the elements of partnership and prosperity. Based on the analysis of the research problem, the researcher proposed a program called ATFAC for Parents with the aim of building good relations between parents and foundation administrators through increasing parental involvement in the ATFAC program.