Kapasitas Warga Masyarakat Dalam Pengembangan Desa Wisata Di Desa Ciburial Kecamatan Cimenyan Kabupaten Bandung

Abstract

This research focuses on the capacity of the community in the development of tourism village in Ciburial Village, Cimenyan District, Bandung Regency. It is motivated by the fact that Ciburial Village has become one of the tourism villages in Bandung Regency, known for its beautiful natural surroundings and various potentials within. The research was conducted in Ciburial Village. The aim of this study is to analyze the level of community capacity in the development of tourism village in Ciburial Village, Cimenyan District, Bandung Regency, with the following sub-objectives: 1) to understand the community's understanding, 2) to identify the community's skills, 3) to explore the community's attitudes and values, and 4) to understand the community's motivation in the development of tourism village. This research employs a descriptive method with a quantitative approach. The population of this study consists of the original residents of Ciburial Village, Cimenyan District, Bandung Regency, with a total of 12,347 individuals, and a sample size of 100 people was used. The data collection techniques used were questionnaires, observations, and documentary studies. The results of this study indicate that the community's capacity in the development of tourism village in Ciburial Village, Cimenyan District, Bandung Regency, received a score of 18.364, which falls into the high category. In terms of understanding, it obtained a lower rating compared to other aspects, indicating that one of the contributing factors is the community's lack of knowledge regarding the concept of tourism village, understanding of sustainable tourism, knowledge of different types of tourism, and comprehension of the Pokdarwis (Tourism Awareness Group) that can connect them with stakeholders involved in the development of tourism village. Therefore, the proposed program to address this issue is "Enhancing the Knowledge and Skills of the Community in Tourism Village Development," targeting the community, youth organization (Karang Taruna), Pokdarwis, and micro, small, and medium-sized enterprises (UMKM) in Ciburial Village.